The Influence of Marketing on Profitability of an Organization

Marketing has become an important subject in the modern business that ensures propensity and profitability of firms. Although sometime it is hard to establish the contribution of marketing in the realisation of profits or benefits attained by the firm, yet the contribution of each practice, including marketing, in management of the firms can be scientifically projected. This article posses some discussions on the importance of marketing on profitability of an organization. The article has assimilated a case study of the Genesis School of Information Technology and Journalism to come to position it sets. The college is situated in Dar es salaam, Tanzania and was conducted for four months between December 2012 and March 2013. It has examined the influence of marketing of teaching programs in improving the profitability/income of the Genesis School. The contribution of marketing has been assessed on the increment of the number of students that is related with marketing. We used interview and documentation as the major data collection instruments. The data have been analyzed through descriptive strategies. Narrations have been employed to indicate the prospective profits of the named organization. The study concludes that marketing is the key in fostering business in modern society, and that the type of marketing strategies is worthy in determining the increase of students. Hence, application of various strategies has to be applied intelligently in order to meet the requirement of the segmented populations. In addition, it recommends that more researches should be pursued to realize the extent to which non-educated entrepreneurs perceive the influence of marketing in their firms.